IT ONLY TAKES SECONDS TO DROWN

ALWAYS WATCH YOUR CHILD AROUND WATER

In August 2015, a countywide drowning prevention task force was empaneled to develop recommendations on methods and strategies to improve drowning prevention efforts in Orange County.

IT ONLY TAKES SECONDS TO DROWN

ALWAYS WATCH YOUR CHILD AROUND WATER

In August 2015, a countywide drowning prevention task force was empaneled to develop recommendations on methods and strategies to improve drowning prevention efforts in Orange County.

IT ONLY TAKES SECONDS TO DROWN

ALWAYS WATCH YOUR CHILD AROUND WATER

In August 2015, a countywide drowning prevention task force was empaneled to develop recommendations on methods and strategies to improve drowning prevention efforts in Orange County.

IT ONLY TAKES SECONDS TO DROWN

ALWAYS WATCH YOUR CHILD AROUND WATER

In August 2015, a countywide drowning prevention task force was empaneled to develop recommendations on methods and strategies to improve drowning prevention efforts in Orange County.

IT ONLY TAKES SECONDS TO DROWN

ALWAYS WATCH YOUR CHILD AROUND WATER

In August 2015, a countywide drowning prevention task force was empaneled to develop recommendations on methods and strategies to improve drowning prevention efforts in Orange County.

About Our Task Force

The 25-member task force includes the heads of public health, public safety, government, nonprofit, victims, swim schools, and Olympic medal-winning swimmers.

Task Force LeadershipTask Force Members

DROWNING STATISTICS

Drowning is the leading cause of death in kids under five in the OC. It is our goal to spread awareness of these statistics and the preventive measures that will help more families avoid becoming a part of them.

The Orange County Fire Authority’s ABCs offer three simple but vital steps to drowning prevention:

A - Active Adult Supervision

B - Barriers Around Pools and Spas

C - Classes

Download drowning statistics from 2015 to 2017 in PDF format

Media Campaign

The drowning prevention campaign was launched in 2016. The campaign targeted parents and caregivers of young children and adults over the age of 50 in both English and Spanish. Approximately 230 OCTA buses displayed the campaign, creating 35.9 million total impressions. Digital advertising was also used to reach parents and caregivers creating an additional 2.1 million impressions.

Click the images below to view large scale versions of the campaign graphics.

Drowning Prevention Materials

In our continuing efforts to increase awareness and provide information, we've put together some resources for you. Please access them by clicking below.

Access Materials